{"product_id":"north-west-persian-ivory-ground-runner-1940-1960","title":"North-West Persian Ivory Ground Runner, c.1940–1960","description":"\u003ch1\u003eNorth-West Persian Ivory Ground Runner, c.1940–1960\u003c\/h1\u003e\n\u003cp\u003eA beautifully balanced North-West Persian runner, woven across a warm ivory ground with fourteen hooked lozenge medallions that unfold in a gentle visual rhythm along its length. Each medallion is subtly varied in colour and internal drawing, while soft terracotta reds, muted blues, celadon greens, ochres and carefully placed touches of deep indigo create an unusually calm and harmonious composition. Rather than repeating mechanically, the slight variations reveal the individual judgement of the village weaver, giving the runner a quiet sense of movement and authenticity.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eUnlike workshop rugs woven from rigid cartoons, this runner displays the subtle individuality that characterises traditional village weaving, where rhythm and balance take precedence over exact repetition. The result is a long, elegant runner that feels composed, considered and quietly distinctive.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eKey Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMid-20th Century North-West Persian ivory ground runner, circa 1940–1960\u003c\/li\u003e\n\u003cli\u003eHand-knotted wool pile with traditional village construction\u003c\/li\u003e\n\u003cli\u003eWarm ivory field centred with fourteen hooked lozenge medallions\u003c\/li\u003e\n\u003cli\u003eHarmonious palette of terracotta red, duck egg blue, celadon green, ochre and deep indigo\u003c\/li\u003e\n\u003cli\u003eMultiple geometric guard borders framing a broad principal border\u003c\/li\u003e\n\u003cli\u003eIndividually varied medallions demonstrating freehand village weaving\u003c\/li\u003e\n\u003cli\u003eOriginal flat-woven kilim ends with hand-finished fringes\u003c\/li\u003e\n\u003cli\u003eExcellent proportions for hallways, landings and long interior spaces\u003c\/li\u003e\n\u003cli\u003eStrong decorative impact with a calm, balanced composition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eDescription\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eA beautifully balanced \u003cstrong\u003eNorth-West Persian Ivory Ground Runner, c.1940–1960\u003c\/strong\u003e, distinguished by its warm ivory field and a procession of fourteen hooked lozenge medallions extending across its full length. Rather than relying on a single dominant medallion, the composition unfolds in a gentle visual rhythm, allowing a carefully judged palette of terracotta reds, muted blues, celadon greens, ochres and carefully placed touches of deep indigo to work together in quiet harmony. The generous ivory ground allows each motif to breathe, giving the runner an openness rarely found in more densely decorated examples.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe design belongs to the long-established village weaving traditions of north-west Persia, where rugs were often woven from memory rather than formal workshop cartoons. Although the overall composition follows a recognisable structure, each hooked lozenge has been interpreted with slight variations in colour, proportion and internal ornament. These subtle differences are not imperfections but evidence of the weaver's own judgement, creating a measured rhythm that guides the eye naturally along the runner while avoiding mechanical repetition.\u003c\/p\u003e\n\u003cp\u003eThe hooked lozenge is among the oldest geometric motifs found throughout Persian and Caucasian weaving traditions. While modern interpretations should remain cautious, these forms have long been associated with ideas of protection, continuity and order, becoming part of a visual language passed from one generation of weavers to the next. Here, they are arranged with quiet confidence across the luminous ivory field, creating a composition that feels both balanced and enduring.\u003c\/p\u003e\n\u003cp\u003eSurrounding the field, a series of geometric guard borders lead to a broader principal border, forming a strong architectural frame that enhances the runner's elegant proportions. The restrained border design complements rather than competes with the central field, reinforcing the sense of balance while allowing the composition to breathe.\u003c\/p\u003e\n\u003cp\u003eHand-knotted in wool, the runner displays the durability expected of traditional North-West Persian village weaving. The surviving original flat-woven kilim ends, together with its naturally softened palette and even wear, further reinforce its authenticity and character.\u003c\/p\u003e\n\u003cp\u003eEqually suited to both traditional and contemporary interiors, this runner offers warmth, texture and understated colour without overwhelming a space. Its generous length makes it ideal for entrance halls, corridors, stair landings or alongside a kitchen island, where its harmonious palette and rhythmic composition can be appreciated in full.\u003c\/p\u003e\n\u003cp\u003eDiscover more \u003ca href=\"https:\/\/campbellvintage.co.uk\/collections\/antique-textiles\" title=\"Discover more handmade textiles and traditional floor coverings in our collection of antique and vintage rugs, where each example is selected for its craftsmanship, character and enduring decorative appeal.\"\u003ehandmade textiles\u003c\/a\u003e and traditional \u003ca href=\"https:\/\/campbellvintage.co.uk\/collections\/antique-textiles\" title=\"Discover more handmade textiles and traditional floor coverings in our collection of antique and vintage rugs, where each example is selected for its craftsmanship, character and enduring decorative appeal.\"\u003efloor coverings\u003c\/a\u003e in our collection of \u003ca href=\"https:\/\/campbellvintage.co.uk\/collections\/antique-textiles\" title=\"Discover more handmade textiles and traditional floor coverings in our collection of antique and vintage rugs, where each example is selected for its craftsmanship, character and enduring decorative appeal.\"\u003eantique and vintage rugs\u003c\/a\u003e, where each example is selected for its craftsmanship, character and enduring decorative appeal.\u003c\/p\u003e\n\u003cp\u003eTo learn more about the history, symbolism and enduring appeal of North-West Persian village weaving, read our accompanying Journal article, \u003ca href=\"https:\/\/campbellvintage.co.uk\/blogs\/news\/why-north-west-persian-village-runners-feel-so-timeless\" title=\"To learn more about the history, symbolism and enduring appeal of North-West Persian village weaving, read our accompanying Journal article, Why Some North-West Persian Village Runners Feel So Timeless, which explores the design traditions and colour harmony behind rugs such as this.\"\u003e\u003cstrong\u003eWhy Some North-West Persian Village Runners Feel So Timeless\u003c\/strong\u003e\u003c\/a\u003e, which explores the design traditions and colour harmony behind rugs such as this.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eLength: \u003cstrong\u003e322 cm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWidth: \u003cstrong\u003e82 cm (widest point along the length) \u003c\/strong\u003e\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHand-knotted wool pile\u003c\/li\u003e\n\u003cli\u003eTraditional village woven construction\u003c\/li\u003e\n\u003cli\u003eWool foundation (believed)\u003c\/li\u003e\n\u003cli\u003eOriginal flat-woven kilim ends\u003c\/li\u003e\n\u003cli\u003eHand-finished side bindings\u003c\/li\u003e\n\u003cli\u003eNaturally aged vegetable and early synthetic dye palette\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eVery good vintage condition with an even pile and attractive age-related patina throughout. Original flat-woven ends remain intact with only light fringe wear consistent with age and use. Minor surface wear and slight undulation are typical of traditional handmade village rugs and contribute to its authentic character. Structurally sound and ready for use.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGeneral Note:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur pieces have lived a life before coming to Campbell Vintage. As genuine antique and vintage items, they will naturally display signs of age, use and character, including minor marks, minor losses, wear, fading and patina acquired over time. These characteristics form part of their authenticity and history. Please refer to the detailed condition report and photographs for a full assessment.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eOrigin \/ Period\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eNorth-West Persia (present-day north-west Iran)\u003c\/p\u003e\n\u003cp\u003eCirca 1940–1960\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eStyling Suggestions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eIdeal for entrance halls, long corridors, kitchens, boot rooms or landings where its elongated proportions naturally guide the eye through a space. The restrained ivory ground and softened colours work particularly well alongside oak, walnut, painted furniture and natural stone flooring, complementing both period and contemporary interiors.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eFAQ\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this runner hand-knotted?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is traditionally hand-knotted using wool, displaying the subtle irregularities and individuality associated with authentic village weaving.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy does each medallion look slightly different?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUnlike workshop rugs produced from formal cartoons, village weavers often worked from memory, introducing small variations in colour and drawing that give each rug its unique character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill the colours suit modern interiors?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. The muted ivory ground and softened palette of terracotta, blues and greens create a calm, balanced appearance that integrates easily into both traditional and contemporary homes.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhy This Object Stands Apart\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003eWhat distinguishes this runner is not complexity for its own sake, but exceptional compositional restraint. Fourteen individually drawn hooked lozenge medallions unfold across an unusually luminous ivory ground, each subtly varied in colour and detail. Rather than relying on bold contrasts, the weaver has created movement through measured changes in tone and proportion, producing a runner with remarkable rhythm, balance and quiet sophistication.\u003c\/p\u003e","brand":"Campbell Vintage","offers":[{"title":"Default Title","offer_id":57353670295927,"sku":"1002127","price":1060.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/1459\/1133\/files\/DSCF7007.jpg?v=1786114427","url":"https:\/\/campbellvintage.co.uk\/products\/north-west-persian-ivory-ground-runner-1940-1960","provider":"Campbell Vintage","version":"1.0","type":"link"}